OTA in the News: OT Exchange raises the profile of OT across national media

Last week, the Occupational Therapy Australia (OTA) community gathered in Perth for the highly anticipated OT Exchange 2024. With over 800 in attendance, both onsite and virtually, it was a lively and inspiring conference.  Over the course of two days, participants engaged in enriching sessions filled with learning, inspiration, and connection.

The OT Exchange conferences are not only a significant professional development opportunity for those in the health sector, but they also shine a spotlight on the incredible work OTs do every day. We’re thrilled to see the positive impact and attention these conferences generate for the OT profession.

The OT Exchange 2024 received substantial media coverage, bringing attention to the vital contributions of OTs:

• Sunrise Channel 7 Perth - Perth's #1 breakfast TV show, reaching 134,000+ viewers plus 13.5 million 7plus users
• The West Australian [online] - 46,000+ unique page visits per day
• The West Australian [print] - 349,000 daily readers
• ABC Perth Drive - weekly audience - 249,000 

The broad media coverage helps to elevate the profile of occupational therapy, showcasing the essential role OTs play in promoting health and wellbeing across various settings.

We will continue to share media coverage of OTA that raises the profile of OT with our members.